Guido oversees standardisation activities for SIM and eSIM technologies at ST. Leading global efforts to advance eSIM technology and shaping industry standards, Guido also serves as the Chairman of the GSMA eSIM WG3. With extensive experience in product marketing, Guido previously led the Cards Product Marketing team at ST, developing and promoting secure microcontroller solutions. Guido is leveraging more than 25 years’ experience in the mobile industry.